Why We Love KÜHL

KÜHL was born in the mountains of Salt Lake City, and that spirit of independence and adventure is still at the heart of everything they do. I’ve known the owner since my ski bum days living in Utah, USA, and even as the brand has grown into a global name, Kevin has never sold out to a big corporation or lost sight of what makes KÜHL special.

They continue to design top-quality gear with that rare balance of performance and style—clothing that works hard in the outdoors but still fits and feels great. Behind the scenes, they’ve built a company that values its people and stays true to its roots. That authenticity shows in every piece they make, and it’s why KÜHL remains one of my favourite outdoor brands.